Good Enough is Good Enough

by Martha Giffen

Still trying to get your website to look “just right?”  Still putting those finishing touches on a new product?  Still waiting til it’s good enough and not ever feeling like it is?

Here’s the key:  “Good enough” is not be be confused with “perfect.”  The latter is unachievable.

Perfection is a killer.

It’s much better to have a “good enough” site that has products for sell than a site you are still trying to get “just right.”  The  same holds true for your products.  You can work and work for months or even YEARS on your first e-book.  But what is the benefit of a re-written-too-many-times e-book that is still sitting on your shelf?  A “good enough” e-book that is put into the stream of commerce at least has the potential to turn a profit!

Let’s face it.  Perfection is over-rated!

I’m talking about many aspects of your business.  Chances are, if you talk to any successful entrepreneur, you will find that if they waited around for conditions to be “perfect,” they would not have a business today.

You can spend a lifetime trying to get something perfect.  And the thing is, time is marching on.  It’s ticking.  So why not give yourself a break?  Put out that “good enough” product.  The “perfection” part is only in your head anyway.  It’s what you perceive the product has to be.  Not what the market calls for.

Think about that!

Perception is reality.  Once you put the product out there, to your customers, it’s ready.  Once you make your website live, it’s ready for the public to see.

Don’t wait!  Here’s the thing:  You can continue to tweak it!  That’s the most wonderful aspect of having your biz online.  You can change the look and feel of something in an instant.

New and Improved. . . . .

There’s a reason we are all familiar with the term “new and improved.”  It’s standard talk in our culture. Why? Because successful companies put out “good enough” all day long.  The tweaks come about as they are selling their “good enough” products and improving to create “new and improved!”

Put “good enough” out there and get on with it.

Good enough is good enough.

Peace,

-Martha

 Good Enough is Good Enough

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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