Fasten Your Seat Belt

by Martha Giffen

While I was flying home from Unseminar9 this week, I noticed that on back of the seat in front of me were the words   “Fasten Seat Belt.”  OK, no surprise there.  I’ve seen it a million times.  Or had I?

This time I also noticed the words underneath.  “While Seated.”

My first thought was, “Really?  Somebody has tried it standing up?”

My next thought was, “Do we really need such intricate instructions?  We have to have it spelled out so clearly?”

Seems so!

So of course, since my mind was in overdrive from hearing and talking about internet marketing all weekend, I immediately thought about my blog. I know. My mind was on all aspects and for some reason it settled on my blog!

Think about it.  When someone comes to your blog, you are hoping they fasten their seat belts and come along for the wonderful ride you’ve created for them to enjoy.

That’s in the magical world.

In the real world, we have to tell our readers to fasten up while seated.  We have to tell them where the fun and exciting offers and products are.  We have to say “click here” or “sign up there.”

Just because you think your blog is a self-sufficient, no-brainer to follow along, chances are it’s not!

Be explicit!

For example, I could tell you in this post that if you want to follow my blog, there is a little banner over on the right sidebar that says “follow this blog” and I would like you to click it.  Would that be a little more explicit than the banner itself?  I think so.

Or, I could say, have you purchased your copy of my Amazon best seller “Be Social Be Rich”?  If not, how about clicking the big box in the right upper corner?  Yes, the one with the picture of my book.

My point. . . .

Just because we think people know what to do doesn’t make it so.  When we are planning and updating our blogs, we need to simplify and make it easy for our readers to find the treasures that will help them.  After all, that’s why we’re here.  We write our blogs and build our sites for our audience.

Back to the plane . . .

When you think about it, the aircraft is loaded with instructions to make our flight more enjoyable.  Everything is labeled.  From the vacant/occupied restroom door to the personal light on/off button above your head, they spell it all out.

I think we can take a lesson and make sure it’s an enjoyable ride when someone fastens their seat belt and comes along on our blog!

Peace,

-Martha

 Fasten Your Seat Belt

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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