Why A Facebook Fan Page Is Important (Or Not!)

by Martha Giffen

I was a little late coming to the Facebook Fan Page market.  I mean, I just couldn’t understand why I really needed one.  My Facebook profile page was working nicely.  My friends, family, clients and prospects were communicating with me on a daily, even hourly basis.

Why make them look in two places?

It’s a simple answer.

More visibility .  . . .

As a marketer, are there any words we like more?  OK, there’s one.  Free.  We like Free more.

Then how about free visibility?  Free advertising?   That has a sweet sound, right?

The Facebook Fan page is yet another way to get ourselves, our products, our services out in front of even more people!

There’s something else. . . .

There are actually folks who will go to the fan page that would never ask for you to approve a “friend request.”  This makes perfect sense.  Some people only want to see the business side of you.  I know, hard to believe but it’s true!

So give it to them!

But wait!   Who is it about?

The fan page is about them. What you can do for them, how you can help, what services you offer.  Think of the fan page as a little mini-commercial with the added benefit of gathering your tribe under one roof.  The people on your page are interested in what you have to offer.  They don’t particularly care if you had a tuna sandwich for lunch!

It’s a little less personal. A little more business.  And a LOT more in tune with what you’ve got going on.  Having a webinar?  Announce it here.  Speaking at a seminar?  This is the place to share.  Special offer on that new product?  They are all ears!

For starters. . . . .

Let your welcome page really sing out!  That’s the first page they will land on and in a matter of seconds, they will decide whether to “like” or move on.  Probably more like a split second. A nano second.  A blink.

Get the picture?

You’ve got to have something there besides “Hi, welcome to my world.”  Does the ethical bribe ring a bell?  How about the optin freebie?  Oh yeah, just like your blog or website, that welcome page is important.

Give something away!

Isn’t that the common theme running through great online sites anyway?  Be giving.  Generous.  Helpful.

A word of warning:  the freebie can NOT be tied in any way to the person being able to “like” your page.  No way hosea.  Everybody won’t want what you’ve got.  Or if it’s the same freebie from your site and they are a regular reader, chances are they already own it.  That’s cool.  They can just click “like” and be happy!

A captive audience. . . . .

That’s what your goal is.  Another place to let people know what you’re doing, what’s on your blog, give out tips in your niche, etc.  In fact, you should see it as an enhancement to your site.  It is yet another place to build an audience.  One that you might miss with just a profile page.

As Facebook continues to grow and evolve into who knows what, we have to be willing to go with the flow.

For now, I’m flowing with a brand spanking new fan page. 

Will you give it a “like”? 

Just click here:  Martha’s Fan Page

Thanks so much!



 Why A Facebook Fan Page Is Important (Or Not!)

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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