Keep Your Eyes on the Prize

by Martha Giffen

We’ve all heard the saying, “Keep Your Eyes on the Prize.”

It means stay focused.  Keep the end result in mind.  It’s great advice and I usually follow it.  However, recently I found out how easy it is to get sidetracked, start looking at what everyone else is doing (and seems to be doing better!) and before you know it, your focus is on what you’re not doing instead of the great strides you are making!

This happened to me recently and I wanted to blog about it so you can become aware of it and don’t fall prey to the same mindset I found myself in.

It’s simply NOT productive!

The topic was membership sites and all of a sudden it seemed like everyone had one but me, was making money using them, and oh my golly, I was destined to be behind and stay behind!  (my fast and loud self-talk was saying!)  Forget the fact that I already do have one (for some reason, that failed to register!), already understand the concept,  and since they are relatively new to my horizon, I’m NOT behind.

In fact, there’s no such thing as behind!

You see, I’ve said it here before.  Be aware of what your competitors are doing.  Stay abreast of the new technology.  Be learning new techniques all the time.  But DO NOT let any of that be your focus.  Focus every day on your business.  The tasks you have set up to accomplish for your business.  Follow your marketing plan and biz model.

Stay on track!

There’s only one way and that is to put your blinders (like a horse running a race) back on and pay attention to your own goals.  They are the only ones that matter to you and your biz.  Yes, it’s good to gather information from others and it’s great to find out new ways of marketing but if you let it change your focus and your find yourself focusing on what you’re NOT doing, you’ll end up doing just that.  Focusing on nothing.  And guess where that leads?  Nowhere land!

Sooooooo. . . .

Take another look at your marketing strategy.  If your plan is working, keep moving forward.  If it needs to be tweaked a little, do that too.  However, do NOT start second-guessing what you’re doing.

There was a smart marketer in the above conversation named Connie Green. She heard me letting the self-doubt creep in and she said something like, “Is every area of your business expanding?  Is it growing? Is it making money?”  I had to answer yes.  She quickly pointed out that I am on the right track, whether I had multiple membership sites or no sites.

Duh!

That’s right.  What I’m doing is working.  Will I be adding new features?  Of course.  I do that with regularity.  Do I need to bemoan what I’m not doing?  Of course not!  In the end, if my biz is making money and is growing, I need to keep my focus where it belongs.

How about you?  Any focus-vampires try to hit you lately?  If so, leave a comment and let us all know how you got “back to business!”

Peace,

-Martha

p.s.  Thank you Connie for nudging me back to reality!

 Keep Your Eyes on the Prize

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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