Domination In Your Niche

by Martha Giffen

This may come as a surprise to some, but we are not all good at everything.

In the world of marketing our products online, there are so many mediums that we use.

  • Blogging
  • Audios
  • Videos
  • E-mails
  • Articles
  • Teleseminars
  • Webinars
  • Public speaking

The list can get quite long!

Now, I know that all of these are excellent ways to get the word out about your products BUT, let’s face it, you won’t be good at all of those.  Yes, you may be able to do them all but not great.

I was talking with another marketer recently about this same subject and she said everyone should select three mediums they are good at and dominate those.


Now that’s a radical idea.  Pick the three that you are GREAT at, and go do those.  Do them well.  Really well. And, (get ready for this)  dominate in your niche.  Yes, dominate.

The thinking behind this is that you will excel at what you are good at. Blow the lid off and that will start to pick up steam.  Try to do everything and you are setting yourself up for mediocrity at best.

Look at the list again.

My guess is you already know which ones you are really good at.  Which ones you outshine others in.

Focus on those.

Be the winner in that area.  And watch your biz grow!



 Domination In Your Niche

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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