What Your Customers REALLY Want

by Martha Giffen

Are you a product creator?  Or do you create ads that sell products?  Maybe you are both?

When creating products, always keep your customers in mind.  Give them what they want. 

Solve their problems! If you do this, you will find yourself at the helm of a very lucrative biz.

Keep this same mentality when promoting products.  Who matters?  Your customer!

It’s not about you.  It’s never about you.

It’s always about THEM! They want to know how it helps THEM.

When creating a sales page for your product, always keep this in mind.  You can go on and on and on about your credentials, about who you are, what you are all about.  Doesn’t matter.  They are not listening.

Now, obviously, if I am promoting a product that is centered around having an online business, they might want to know how long I’ve been online and if I’m really making a profit.  Do they care what school I went to and that I have a couple of degrees?  Absolutely not!

The customer is listening to one thing:  How is the product going to help THEM.  period. the end.

Once you understand this, and really put your customer’s needs at the forefront of your website, ads and sales pages, they will line up at your door.

Give them what they want:  More of THEM!



 What Your Customers REALLY Want

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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