Crushing It!

by Martha Giffen

Everybody’s talking about it but too few are doing it.

Crushing it, that is.  Gary Vaynerchuk has made this term a household word since the release of his book, Crush It.

What does it mean?

Well, “crushing it” simply means to dominate a market.  To rise to the top of your field.  To take your business to the stratosphere.

But here’s where it gets interesing. . . .

It takes work. Yep, W.O.R.K.  Surprised?

As much as I love the internet lifestyle and what it offers, the bottom line is this:  there IS work to be done.  There is absolutely no way, no how,  to have a successful business online or off without doing the work!

There seems to be a misconception out there that if you have an internet business you are just sitting around on a beautiful island somewhere drinking something cool and refreshing with a little, colorful umbrella sticking out  while your business operates on autopilot.  Oh, if that were true!

Get Real!

The owners are not sitting around relaxing every day.  Yes, they have more time than most to play but why is that?  Because they paid their dues.  By, you guessed it, working!

Are there plenty of owners enjoying a heavy dose of leisure time?  Of course!  Do they outsource a good bit of the work load?  They do.  But make no mistake, during their working hours, they are busy beavers!

Crushing It!

The key is to make the work you have to do be the work you love to do.  That way, every day does bring joy and happiness and a sense of fulfillment.  In the end, that’s what crushing it will bring you!

If you are in a niche you are passionate about, you know what I’m talking about.  If you’re not, well, move on.  It’s that simple.  Do not spend your days doing work that you’re not passionate about.  It makes for a miserable life!

Now, go.  Find your passion.  Work your passion.  And start crushing it!



p.s.  And don’t forget to read Gary’s book.  It’s powerful!

 Crushing It!

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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