How to Create a Powerful Social Media Marketing Strategy


PinExt How to Create a Powerful Social Media Marketing Strategy

bigstock target bulls eye social media 29887430 300x231 How to Create a Powerful Social Media Marketing StrategyDoes it seem like social media has taken over the world?

At every turn, it seems folks are giving out their Twitter handles, Facebook page names, and asking others to connect.  With all this connecting going on, are you scratching your head trying to make sense of it all?

The truth is, as entrepreneurs,  we  need some kind of social media marketing strategy if we expect to have any success with it all.  If you’re simply “winging it” at this point, I have to ask how’s that working for you??

For a social media marketing strategy that works, start here:

  • WHY are you using social media?  Doesn’t everything usually start with a question?  This one is the most important.  You have to know why.  What are your goals?  Brand awareness, networking, more website traffic?  Without a reason for using social media, everything else is pretty much pointless.
  • WHICH platforms?  This requires some Sherlock Holmes research on your part.  Find out where your customers hang out and make a big splash there.  I know.  Some “experts” will tell you to be everywhere.  Well, the fact is, unless you are automated to the hilt (and that does what for engagement?), you simply can’t be everywhere.  Go where your customers are.
  • Have a plan and work it.  You need to have a plan that includes content distribution, effective times of day to engage, call to actions, product promotions, community building, etc.  You’ll be much more successful if you focus on working a well-thought-out plan.
  • Measure results.  You know this.  If you have no clue what’s working, how will you know what’s not? Operating in the dark is not smart.  Decide which metrics are important to you and track them.

Social media should be your friend.  If you take the time to create your marketing strategy, you’ll always be in the winners’ circle!

Have fun out there!



p.s.  Not sure how to get started?  Sign up for your customized Strategy Session!


 How to Create a Powerful Social Media Marketing Strategy

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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{ 21 comments… read them below or add one }

Dorien Morin-van Dam October 23, 2012 at 9:01 am

Yes, yes and yes! Planning saves time, gives you a goal to work towards and let’s you MEASURE success! Love all you do and write about!
Dorien Morin-van Dam recently posted..LinkedIn 101 – Feedback From A Freshmen Class


Kerry Armour October 22, 2012 at 5:34 pm

Yup. Mallie, Brooke and I are totally drinking the same koolaid! the one point you made that absolutely hits the spot with me is, trying to be everywhere and then having to automate to the hilt. NO! Don’t drink THAT koolaid! Drink the nice tasty social one.
Kerry Armour recently posted..Schedulers: Making it Easier but Keeping it Social


Carly Alyssa Thorne October 22, 2012 at 2:58 pm

Some sort of Reason and Plan is mandatory… Winging it does not serve anyone… Agreed….


Melanie Kissell @SoloMompreneur October 21, 2012 at 6:12 pm

With social media marketing as in life, Martha …

“Quality” trumps “Quantity” …
any day of the week. :)

Love the way you hit the highlights and get your messages across!
Melanie Kissell @SoloMompreneur recently posted..Marketing Part 2: I Have Plenty Of Talent. If Only I Could Find Customers (or Clients) Online.


Dale Perryman October 20, 2012 at 3:52 am

Great suggestions. It’s important for us all to think about our strategy. Steven Covey called it Beginning With The End in Mind. I guess my strategy is to develop my writing capabilities, develop a following, and build consulting business.
Dale Perryman recently posted..Role of Moderator in Presidential Debate


Helena Bowers October 19, 2012 at 9:24 pm

Thanks for the kick in the butt Martha! I know I need to fine tune my strategy because my reason why has changed since I started using social media, and I really need to be more organized about it.
Helena Bowers recently posted..Need a Nap? 7 Tips For Beating The Afternoon Slump


Lisa October 19, 2012 at 4:18 pm

It all boggles my mind at times. I keep reading and researching and implementing. I don’t think my plans ever work ’cause it all changes so much. I have been reading about the changes with Facebook pages this week and it depresses me. It’s a much noisier world these days and I never remember it being so hard with internet marketing until social media came around. I sound really negative, I know :)
Lisa recently posted..My Favorite Positive Rebellions


Martha October 19, 2012 at 5:21 pm

I hear ya Lisa! To me though, internet marketing is internet marketing. We just have more platforms now. Don’t let FB changes depress you. Go use another platform and be happy!!
Martha recently posted..Entrepreneur Wisdom from a Broken Arm


Beth October 19, 2012 at 1:38 pm

Great post Martha, I am working on getting a handle on my social media for sure. There just doesn’t seem to be enough time in the day!
Beth recently posted..Breast Cancer Awareness Month


Martha October 19, 2012 at 5:19 pm

If you need help with your plan, email me at
Martha recently posted..Why Keyword Stuffing Is Not A Smart Blogging Idea


Nancy October 19, 2012 at 1:33 pm

If the WHY answer isn’t solid, big red flag. A solid WHY opens the gates to platforms, planning, measurements, and decision-making. Great post!
Nancy recently posted..Facebook Fan Fridays – Spotlight Your Business Page


Martha October 19, 2012 at 5:18 pm

Thank you Nancy! Glad you liked it :)
Martha recently posted..Are You Really Cut Out To Work From Home?


Olga Hermans October 19, 2012 at 1:00 pm

oh how important it is to be organized and then follow up and what you desire to achieve.
Olga Hermans recently posted..Six Design Considerations To Make Your Blog Social Media-Friendly


Martha October 19, 2012 at 5:17 pm

Life is easier . . .
Martha recently posted..How One Good Habit Can Make A Difference


Brooke Ballard October 19, 2012 at 12:31 pm

I have to agree with Mallie … so many people run out there, beg for, ask for and merely collect likes, Fans and Followers. But (to us anyway) what it’s really about is starting a conversation with those people, networking, connecting and finding out how they’re going to fit into your Sphere of Influence. In my mind, that’s working smarter, not harder!
Also, love that you started with WHY! Over 50% of companies jump into using social media without a strategy or goals … crazy!


Martha October 19, 2012 at 5:17 pm

It’s weird how people will jump into social media without a clue as to their “why.” Glad you “get” that, Brooke! Thanks for your comments. Good points!
Martha recently posted..The Amazing Power of Joint Ventures


Heather Myklegard October 19, 2012 at 12:16 pm

Thanks Martha. I find time management to be my biggest problem when it comes to social media. I feel like I could be ON all the time. But finding a plan and finding what works and what doesn’t is a great way to stay on task and reach my goals.


David Leonhardt October 19, 2012 at 11:52 am

Martha, you are waaaay too organized for me. lol
David Leonhardt recently posted..K.I.S.S your writing or kiss your readers goodbye


Martha October 19, 2012 at 5:15 pm

haha!! That made me laugh out loud! If you could see my office . . .
Martha recently posted..Clever Blogging Ideas That Work


Mallie Hart October 19, 2012 at 11:31 am

Great post, Martha. I’d like to also state that connecting with purpose and intent is part of a successful plan. Simply trading likes in a desperate attempt to raise your like count does nothing to build real connections that build into real relationships.
Mallie Hart recently posted..But, We Just Met!


Martha October 19, 2012 at 11:40 am

Good point Mallie! Those empty likes are not prospects!
Martha recently posted..7 Effective Ways to Grow Your Online Business


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