At every turn, it seems folks are giving out their Twitter handles, Facebook page names, and asking others to connect. With all this connecting going on, are you scratching your head trying to make sense of it all?
The truth is, as entrepreneurs, we need some kind of social media marketing strategy if we expect to have any success with it all. If you’re simply “winging it” at this point, I have to ask how’s that working for you??
For a social media marketing strategy that works, start here:
- WHY are you using social media? Doesn’t everything usually start with a question? This one is the most important. You have to know why. What are your goals? Brand awareness, networking, more website traffic? Without a reason for using social media, everything else is pretty much pointless.
- WHICH platforms? This requires some Sherlock Holmes research on your part. Find out where your customers hang out and make a big splash there. I know. Some “experts” will tell you to be everywhere. Well, the fact is, unless you are automated to the hilt (and that does what for engagement?), you simply can’t be everywhere. Go where your customers are.
- Have a plan and work it. You need to have a plan that includes content distribution, effective times of day to engage, call to actions, product promotions, community building, etc. You’ll be much more successful if you focus on working a well-thought-out plan.
- Measure results. You know this. If you have no clue what’s working, how will you know what’s not? Operating in the dark is not smart. Decide which metrics are important to you and track them.
Social media should be your friend. If you take the time to create your marketing strategy, you’ll always be in the winners’ circle!
Have fun out there!
p.s. Not sure how to get started? Sign up for your customized Strategy Session!