“Headlines open the door, Content keeps ‘em in the store.”
Do you think of your online business differently from an offline brick and mortar biz?
Think of your blog or site as a storefront. That’s the outside of your business. For the world to see.
Now, something has to make people want to walk in. In the “real” world, your storefront would have a pretty display, possibly a catchy slogan, maybe even a doorman. (think 5th Ave.)
I could actually talk all day about doormen because I like having doors opened for me and I have never felt that it stripped away any of my female independence! Different blog. . . different day
OK, in order to get people in your online store (aka website), you have to have catchy headlines, or pretty sites, or maybe a free giveaway.
Well, you’ve done all that, you say. The readers (customers) are coming inside. Now what?
Just like in our real-world store, there has to be items of interest available. Something to keep your customer inside and enjoying the experience.
That’s where content comes in.
You can have the most beautiful website on the internet with the catchiest headlines but if you don’t deliver in the body of your site, it’s all over. They leave, never to return. And the door is closed. By them. Not the doorman.
Sooooo . . . . what kind of content are your readers looking for?
Two words come to mind: Relevant and Usable.
Relevant means something that appeals to them. Something that they are searching for.
Usable means just what it means. They can use the information NOW. Or save it til later. Which is still OK, because it means they will be back.
And you give it to them. In your own unique way. Your online business is a reflection of you! In sales, no matter what, people buy from people they know and like. Period.
You have a great shot at becoming exactly that by furnishing your readers with super-duper content. That’s where the magic happens! Talk to your audience. Make your site interesting. Present it in your own voice, with your own style and they’ll always come back!
What usually makes a person choose to hang out in a quaint little shop instead of a big Walmart-type store? They choose based on what’s in it for them!
The merchandise may be similar. May even be the same. But the way the content is presented has your personal touch. People like that. And that is what makes a good business become GREAT!
Just remember: “Headlines open the door, Content keeps ‘em in the store!”
p.s. Yes, that’s a personal quote. Use when needed