Elevator speech. Your quick, precise answer to the question, “What do you do?”
You need to be able to answer this in less than 30 seconds (or the time it takes to ride to the top floor on the elevator!)
I know. You’ve spent time, energy, blood, sweat and tears on your business and there’s no way to explain all those little details in a matter of seconds. Wrong! You don’t want to be caught leaving change on the table just because you didn’t take the time to craft a concise 30 second (or less) spill about your biz. You may have just bumped into your next client!
As an online marketer, I can tell you, I get asked that question so often it makes my head spin. Instead of giving people the long version, I simply say “I teach entrepreneurs how to build a profitable online business. Social media is my specialty.” This usually leads to conversation.
The door just opened!
Think about it. Before you opened your mouth, nobody knew what you did, nobody cared, and certainly nobody was going to follow you to your website. It was a closed door. After stating clearly and passionately what you do and how you help others, wham. They are curious enough to check it all out.
Elements of a great elevator speech:
- Get their attention. Believe it or not, most people don’t care if you are the CEO. They want to hear pretty quickly if there’s anything in it for them.
- What problem do you solve? Put the accolades about your numerous degrees and awards away. Just state the simple problem that you help others with.
- Who benefits from your services? This is where you identify your target market. Do you work with women only? Are you mainly helping non-profits? This is the place to state your niche.
Creating customers where there were none!
Just think. In a very small space of time, you not only state what you do but make it interesting and compelling enough that they want to know more.
Write down that elevator speech, memorize it and have it ready to roll off your tongue at any time.
It’s not just for elevators!
There are many places to use your elevator speech or a tag line portion of it. A few that come to mind:
- In the heading of your website.
- Under your signature on your e-mails.
- On all products you create.
- Your business cards.
- At the end of articles.
- On your videos.
Elevator speeches are fun, clever ways to get your message out there. Take the time to write one up, tweak it, learn to say it clearly where it feels conversational and you are on your way!
p.s. Anyone care to share their elevator speech? Would love to hear them in the comment section!