How To Be A Captivating Blogger

by Martha Giffen

How much time do you spend writing your blog?

Do you whip one out every day in about 30 minutes with time to spare? Do you write about the same subjects everybody else is blogging about in your niche?  Is your reader list experiencing a slow decline?  Has your blog gotten (yawn) b-o-r-i-n-g?

If you answered yes to any of the above questions, chances are you need to regroup and get your game back on!

How many times have you been to a blog, read the REALLY long post and at the end thought, “Oh my gosh, I have to tweet this out, send to my friends, post on Facebook, bookmark, etc.?”

In all probability, those post weren’t written on a whim or in a flash.  They were researched, thought-out, and gave over-the-top value to the reader.  What made them captivating? They gave you a solution you hadn’t thought of yet!

Can you do this every day?

Not likely.

Do you need to?

Probably not.  But, you DO need to have these dynamite posts once a week or at least every other week to keep your readers coming back for more.

Why cough up the same old, same old that is on every other blog?  Get creative.  Answer the hard questions.  Invite your readers to join in the conversation. It’s alright to be a little controversial.  (some would argue that being routinely controversial is the way to go and if that’s your schtick, go for it!)

What’s a blogger to do??

There is a solution!  How to find unique, better-than-average topics to write about?  For one thing, sit down and use your brain!  Curiosity about a subject is a good thing.  That’s how problems get solved.  If you’re curious about an idea in your niche, be confident that your readers are too. Figure out the problems and write about possible solutions.

For example. . . . .

If your blog is created to help other bloggers, aren’t you naturally curious about how some blogs rake in the money and others sit idle with no visitors?  Go out and find out why. Bring THAT to your readers! Get out there and find the answers and bring that awesome content to your blog post.

Statistics count!

You may not even be aware that your blog has gotten stale and boring.  If you’re not looking at the statistics of how many visitors you are receiving and how long they stay on the blog and how many comments, tweets, etc. each post is generating, then you are operating in the dark!

Now, I’m not saying dwell on the statistics but if they are less than favorable and your list is not growing steadily every week, you need to shake it up!

OK, every post you write may not be a long, drawn-out, intricate masterpiece on the subject matter,  but, you seriously need to be putting the time and energy into producing this kind of post on a regular basis.  That is, if you want your readership to grow!

Take the time to do some research.  Don’t just regurgitate what everyone else is saying.  Give your readers some meat with those potatoes.  You’ll have all the readers you could ever want if you’ll take the time and effort to give valuable content.

You want to captivate your audience.  There’s only one way to do that.  Give them answers to the questions they are looking for or better yet, give them answers to the questions they haven’t thought of yet!



Related Posts:  Crushing It!, How To Get Readers To Your Blog

 How To Be A Captivating Blogger

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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