Business Lessons from the Southern Snowstorm

by Martha Giffen

bigstock Snow Covered Car Windscreen 2620601 300x199 Business Lessons from the Southern Snowstorm The unexpected happened.  Snow in my state of Alabama.

I found myself in the unlikely predicament of being 20 miles from home.

No big deal.

After all, the forecast only called for flurries.  We love flurries and for the white stuff to cover our lawns for a day or two.

But, it wasn’t just flurries and it wasn’t just snow. It was a layer of ice. On the roads. And they became horribly unsafe within a matter of a few minutes.

Really.  It was that quick.

I won’t bore you with all the details, but suffice it to say I was 20 minutes from home and it took FOUR HOURS for me to finally reach the warmth and safety of my home.  And that was after being stranded a couple of those hours with others at a gas station, including a woman still in her pj’s, a school bus driver, and a slew of highschool kids happy to be there! I eventually abandoned my car, attempted to walk, and was finally  picked up by a nice man with a four wheel drive, who let me out on the highway in front of my home.

Everything stopped. 

At least for a day or two.

Now, I have had time to think about my little escapade and of course, I see many similarities with that experience and how I run my business.  Not kidding.

Stay with me here . . .

First,  when the unexpected happens, you always have a choice.  Your predicament may be beyond your control, but your demeanor is not.  At one point along the way, with cars all along my path in ditches and involved in fender-benders, I completely stopped.  A gentleman came from one of the houses on the road to help others and I told him I was scared.  That honesty prompted him to reassure me that if I would be patient, keep calm, and focused on my destination, I would probably be OK.

Sound familiar?

Have a goal. Stay focused.  Work your plan.  Keep moving forward. Believe in yourself.  Take persistent action.

Your results will follow.

Now, I could also add: Don’t panic, be prepared, it’s ok to use plan B, and team work works.

But you get the picture.

Fear threatened to paralyze me in the beginning.

Isn’t that always the way?  Every time you are faced with a new hurdle in your business, the fear will be there.  If you let the fear stop you, you go nowhere.

Think about it.

This is really no magic formula, but simply a results-oriented model that has already been proven to work.  It works for me, not just in my business but in my life.  It will work for you too.

If you are having any difficulties along your own business path and need help getting your model in place to create the freedom that you deserve, let’s talk!  Don’t wait for the next snowstorm icon smile Business Lessons from the Southern Snowstorm





 Business Lessons from the Southern Snowstorm

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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