Branding. You know it when you see it, but are you branding your online biz to get the maximum results you’re after?
Branding is essentially putting yourself out there in a way that puts you at the top of people’s list when thinking about your niche. It’s your communication about your product to the outside world. You all know the big branded products. They come to mind immediately. Coke, Nike, Apple.
The importance. . . .
Branding is nothing more than creating an awareness of your product. You do that through colors, logos, tag lines, etc. You are creating the reputation of your biz every time you communicate with your market. You know the significance of that, right?
Of course, who wouldn’t want to be a household name? That could come later but for now, there are certain ways of branding your product all across the web.
In the old days (way back before social media took off!), a logo on an ad, website, or business card would pretty much work. Not now. Not today.
Your company logo or picture needs to be represented everywhere you have an online presence.
Consistency. . . . .
Whatever graphic you choose to represent your biz, it needs to be consistent. For example, if you have a fantastic website header, use that same header (or portions of it) everywhere you can be seen. Use it for your Twitter background and your Facebook fan page.
Chances are, your product or service is offered by others. The trick is to make yours stand out. Either create that in the tag line, with your logo or with a photo. Back to the big guy example. Is Coke the best soft drink? I don’t know, but I do know they made us all “like to teach the world to sing in perfect harmony.” That tag line created goodwill. It’s unique. And it was repeated. Over and over.
I know. Your budget isn’t the same as Coke. No problem. I’m pretty sure you’re not competing in their market!
Seriously, it’s the consistency, not the ad budget that will push you forward on the web. The internet has leveled the playing field and for the most part is free. Bottom line: Don’t fret over your competition’s deep pockets. You can work the net too!
Always remember that you are the face of your biz. Have a decent picture taken with a good resolution and use it everywhere you need a photo. Use it when leaving comments on other blogs, submitting articles, on your Facebook main page, and your Twitter page. Keep it simple and use the same picture for everything.
Can you be found?
All across the web, you will have opportunities to leave your contact information. Again, everything needs to match. Think of your contact info as your calling card. Keep it simple. Your website, phone, fax, social media contact info and biz address are good for starters. Use your tag line on all branding also.
First impressions. . . . .
We all know the old adage that first impressions count. You only get the chance to make one first impression. If your audience sees, likes and looks for more of you after their first encounter, you want to take advantage of that and reinforce the strength of your brand. That happens through repetition. Give them the same comfortable logo and picture every time.
Now, if everything about your biz is not coherent all across the web, get busy. I know I am. Changes are being made to my own online presence as we speak!