What Is A Blogging Voice and Why Do You Need One?


PinExt What Is A Blogging Voice and Why Do You Need One?

bigstock  D Your Voice Crossword On Whi 31349309 300x228 What Is A Blogging Voice and Why Do You Need One?Do you know who you are?

Come on.  When was the last time you looked in the mirror and gave it some thought?

OK, I’m not here to talk about your deep, self-discovery journey, but it does somewhat go hand-in-hand with finding your voice.

Your blogging voice, that is!

You see, if you are really serious about your blog, you have to know who you are, why you are writing, and talk to your audience in your very best “you” voice.


I guess we’re talking about authenticity again.  Becoming real to your readers.  Think about it.  Unless you are going to blogs for information only (I’m talking textbook here), why are you drawn to the blogs you regularly visit?  Two words.

Their voice!

They deliver the info in a way that resonates with you, draws you in and makes you want to come back for more.  Sort of like a good friend who tells you to pull up a comfy chair, shares a luscious story that you were waiting to hear and gives you a warm pat on the back before you leave.

Am I right?

Your own blogging voice should be filled with your own story your own “take” on things, your own opinions, quirkiness, and humor.  The authentic “you” voice is peppered throughout your content to make it unique and interesting.

For example . . .

Anybody can (and so many do!) write a blog about social media, blogging, online marketing, etc. (my own valuable topics) but nobody can say it like I can!  And, I’m not being a braggart, a big-head, or anything of the sort.  I’m pointing out that nobody can express their thoughts in exactly the same way as I can.  It’s just simple math.  There’s only one of me.

There’s only one of you too!

Take your blogging seriously and don’t just regurgitate what everybody else is saying.  Put your spin on it.  Be controversial on occasion, speak your mind, let people into your world!

That’s what having a blogging voice is all about!

It’s not contrived.  It’s not artificial.  It’s not bland.  It’s writing like you talk.

It’s showing your audience your human side, your personality.  Hey, a few warts never hurt anyone!

Your blogging voice is you and you already have that!

Use it!





 What Is A Blogging Voice and Why Do You Need One?

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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{ 40 comments… read them below or add one }

Kirsten May 26, 2012 at 8:09 am

Thank you so much for sharing this Martha and I couldn’t agree more!! It really is who we are, our gifts, talents, strengths, personality, and quirks-our own unique voice, that separates us from others and gives us the opportunity to shine in our business and our life. So many of us believe if we do things like other successful entrepreneurs in our industry we too will be successful, but it is only when we share what we uniquely have to offer and do it in a way that is true to who we are, that we attract the right customers/clients and engage with who really wants and needs what we have to share with the world. Thank you so much for this post! I’m looking forward to reading more! :)


Heidi19 April 20, 2012 at 8:40 am

I love reading your posts Martha! i will surely try this. And i will follow all the great advice & tips that you’ve shared with us here. Thanks and keep it up!
Heidi19 recently posted..Maid jailed for killing employer’s 29 fishes including arowanas


Solvita April 18, 2012 at 3:49 pm

Love it! What can be better than own voice and personality? Great article, even better when we can add an audio, it makes truly impossible to copy that. This is what I decided to do with my blog, so people can really get to the depth with what I’m sharing. I was very conscious about doing it, as English is not my first language (11 years I couldn’t even say a sentence) and thought people may not like it. It turned out that my audios are even better perceived than my articles. I’d never thought it will turn out this way. Thank you for encouraging others to make blogs more personal! :)
Solvita recently posted..5 Simple Ways to Pick Yourself Up and Have Inner Calm


Martha April 19, 2012 at 8:04 am

Thanks so much for sharing that story Solvita! You are an inspiration to everyone who hears that. It’s interesting. What we perceive to be our weakness many times becomes a strength to others. Thanks for your input and good luck with all your endeavors!
Martha recently posted..Online Credibility: Do You Have It?


Solvita April 19, 2012 at 1:35 pm

Thank you so much Martha! This is so true, at times we only discover what we are good at by actually doing it :) … by the way I meant 11 years ago I started to learn English language… Love your interesting blog!
Solvita recently posted..5 Simple Ways to Pick Yourself Up and Have Inner Calm


Carmen April 18, 2012 at 4:19 am

I have my diva of dating blog Voice but my Social media voice needs to come through. Thanks for letting me join the conversation.
Carmen recently posted..Online Dating Today


Karyn18 April 17, 2012 at 10:57 pm

This post is certainly true! When you want to write, you have to write what is yours and not of others. The authenticity of your articles will give you more credit by the readers.
Thanks for sharing this topic to us!
Karyn18 recently posted..Learn It all From A VPN Review


Martha April 19, 2012 at 8:02 am

It’s amazing how that works, right? The more of yourself you put into your articles, the more readers will flock to you. Thanks for stopping by Karyn!
Martha recently posted..Finding Blog Content That Rocks!


Joanne April 17, 2012 at 8:37 pm

I love this post and agree 100%! When my husband was starting a stock market blog, his concern was that there were so many out there already. I told him that, yes there were many, many other stock market and investing blogs already created, but there was one thing that none of them had…that was his voice and his experiences. :-)
Joanne recently posted..Spaghetti and Meatballs


Martha April 17, 2012 at 9:11 pm

What an encouraging wife you are! That is the best advice you could have given and my guess is, he’s found out you were totally right!
Martha recently posted..Biggest Online Business Blunders


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