Blogging, blogging, and MORE blogging

by Martha Giffen

It’s a fact.  To keep your internet business moving along nicely, you need a blog.

Blog is an abbreviation for web log.  

It’s a place where you communicate with the outside world about your business. And if you are interesting enough, it’s a place that they call “home.”

What do I mean by that? Well, as you surf the web, you will always find interesting things to draw your attention. Think about it. Aren’t there certain blogs or websites that you find yourself frequenting? That’s why there is a “bookmark” available. Because, not only do you want to go back, but you want to get there quickly!

Think of your blog as a constant conversation with your readers.

Posting to your blog is a way to add value to your readers’ day.  You want to post content in a consistent way that benefits them. The best way to do this is to write the blog yourself. You can use guest bloggers from time to time, but in the long run, your audience came to hear you. So talk to them.

You know your niche.

You have an idea of who is interested in your topics. Write with them in mind. For example, this blog is for new internet marketers. I break it down to the basics. Someone who has been in internet marketing for years will not be reading this. They don’t need it. So, gear your content to your readers. Period.

Have fun with it! Talk about your industry. Give tips that are helpful. And, don’t be afraid to step out. To spice it up!

Nobody really likes a boring blog icon smile Blogging, blogging, and MORE blogging



 Blogging, blogging, and MORE blogging

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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