Yes, I know. You blog for business. So your blog doesn’t need a personality.
Maybe not, but make no mistake, it has one!
All bloggers have a point of view, a voice that is distinctly theirs and a writing style.
Any of these blog personalities look familiar?
- The Entertainer – It’s great to be somewhat of an entertainer. After all, if all your posts read like a school book or (worse) an encyclopedia, folks won’t hang around long. The best entertainers intersperse fun with their content in a way that you learn in an enjoyable way. Humor is always good, but be sure it doesn’t over-ride what you are trying to say.
- The Egomaniac – There. I said it. Some blogs read like movie credits with all the credits and accolades about the writer. We get it. You know your stuff. That’s why we follow you. But watch out on all the award-tooting, look-at-me posts. Check your ego at the door and we are more likely to keep coming back.
- The Well-rounded – These are my favorites. People who are smart, have a way of pinpointing just what you need in their post, and never bore. They are usually the quick-witted writers and have a point of view, but don’t beat you over the head with it! They are interesting and so is their blog.
- Generous Player – They can’t help it. Their whole purpose is to give, share and share some more. They are team players because they don’t see others as competitors. but see them as collaborators. They gladly point people to resources, other blogs, and events that are relevant to their audience. Their blogs are full of great information because they are wonderful researchers.
- Negative Nellies – Why? I ask myself this at least a couple of times a week. Why people want to show the worst side of their personality is beyond me. I’m not talking about the occasional soap box. Those posts are needed. As are the once-in-a-while rants. You know the ones I’m talking about though. Bloggers that seem to find joy in constantly complaining or criticizing. The “I can’t believe you didn’t know THAT” bunch. They can also come across as being a little “holier-than-thou” so if I continue to visit a blog of that nature. Guess what? I take my little positive self somewhere else!
I’m sure you’ve come across many more blog personalities than these. Some good, some not so much.
It’s always best when we use our individuality to create our blog posts. After all, we don’t want to be cookie-cutter bloggers. What we want to be is unique, interesting, and a blogger whose message gets read.
The point is, write for your audience. Have a pleasant personality. Deliver the goods. And, -watch your following grow.