There’s a buzz word for you!
How to make your blog authentic? Well, for one thing, write it yourself!
Let your voice come out. Your real voice. You need to write like you talk. I know that’s hard for some of you because it seems like when you sit down to write you become stiff and formal. As if your English teacher is still looking over your shoulder. She’s not. And writing for your blog is not like writing a term paper. So there.
Authenticity is about honesty and sincerity. That’s all your customers want. Show that you are a real person, be engaging and interesting. If you have a problem at first doing that, then record yourself saying whatever it is you want to say and then transcribe it. Believe me, a few times of doing this and you will be writing away!
There is so much out there, so many blogs in the stratosphere, that only the really interesting ones are being read. You have to be engaging to your reader! Find your uniqueness and build on that. Open up the conversation for people to leave comments. Then, respond to the comments and keep the conversation going. THAT brings your blog to LIFE!
We’ve all been to dead blogs. The ones that have a post entered maybe every few months. Some poor blogs even seem to be abandoned. You want to keep the energy on your blog high. The only way to do that is to keep posting. And posting. And posting.
Think about it this way: Your blog is an arm of your business and your business needs to be strong, active and ALIVE every single day. That pretty much says it all. Don’t you think?