The Beauty of a Raving Network

by Martha Giffen

Everybody’s heard of raving fans.  It’s the household term made famous by the book of the same name.

Anybody ever heard of a raving network?

Let me tell you a little story . . . .

It’s about how a raving network has made my business grow.

In my business, I create products.  Usually they are digital such as e-books, audios, or e-courses.  They have also included a few books and CD’s.  I promote them and people buy them.

Simple enough.  That’s the basic premise of my online business.

But don’t forget the networking!

From day one, I started out using social media.  I was on Twitter before I even had a website and was growing my network one person at a time.

As that network grew and my website got off the ground and I had products to promote, that same network was interested in what I was doing.  Many of them bought and benefited from my products.  I am grateful icon smile The Beauty of a Raving Network

Yes, you can have a raving network too!

Social media has made it so easy.  You have LinkedIn, Twitter, Facebook, Empire Avenue, among the platforms.  And, within these platforms are the smaller groups where you can engage with others in a little more direct and personal  way.  (I would use the word intimate but sometimes that gets misunderstood!)

Participating in the smaller groups can not be overstated!  It’s the happenin’ place! You can easily  set yourself apart as an “expert” in your niche by answering questions and being accessible.  Groups are locations where you have the opportunity to really get to know others.  Conversations are ongoing.  Dive in!

Advantages of cultivating a raving network:

  • They promote your launches
  • They buy your products
  • They recommend your products.
  • They approach you to do joint ventures with them.
  • They’ve got your back if any naysayers or complainers show up.
  • They expand your network by including you in their network.
  • They will refer others to you.  (can we say priceless?)

Does anyone see the power of a good network?  They help you get results that just wouldn’t be possible on your own. Believe me, a raving network works overtime helping you succeed!

The key?

There are two.  One: You must always be willing to reciprocate.   Two: You  have to churn out quality products and content.  Otherwise, what exactly will they be raving about?

We are all busy building our networks.  How about making yours a raving one?  Be willing to share with others.  It will come back tenfold.  Or more.

Peace,

-Martha

p.s.  Remember, business is always personal icon smile The Beauty of a Raving Network

 The Beauty of a Raving Network

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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