How To Write An Authentic Blog Post

by Martha Giffen

Who else wants to know how to write an authentic blog post?   Authenticity?  It’s one of the current buzz words on the net.  Everyone screaming that they want authenticity on our blogs, in our business, in our lives!

Want authenticity?

Ok, this is as authentic as I’ve ever been.  Remember, I’m writing this blog post for you!

Authenticity means being “yourself.”  Talking in your own voice.  I try my dead-letter best to do just that but sometimes I know I come off somewhat contrived.  For example, in my quest to bring only relevant, important, cutting-edge content to this blog, I sometimes think  I get somewhat stiff.  You know, a little stuffed shirt.

I’m anything but.

Soooo, I want this blog to be authentically me. Writing for authentically you!

I’m going to give you some great “authentic” advice:

I’m going to “keep it real” and give you the big secret about your online marketing business.


If you’re not selling something,  you won’t make any money.

That’s it.

Most authentic advice I can give you.


I hope not.  But, the fact is, many of you are writing blogs daily, doing your social networking, writing articles, talking to your e-mail customers and still not making money!

You’ve forgotten the main ingredient. You have to sell a product!

All the other activities support the selling of your product.  You can make all the relationships you want but if you fail to ask the customer to buy your product, guess what?  No sales!

How’s that for authenticity?

If you needed a wake-up call, you just got it.  If not, you just read an authentic blog post!

Now, get out there and authentically sell your products!



 How To Write An Authentic Blog Post

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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