The Art of Up-Selling

by Martha Giffen

We’ve all experienced the up-sell.  I would go as far as to say we experience it at least once daily!

An up-sell is defined as giving your customer a chance to purchase more items or add-ons after the initial sale is made.

Do you want fries with that burger?

OK, now you know what I’m talking about.  That additional little product tacked onto the end of the sale.  Are you using up-sells in your marketing strategy?

If not, you are short-changing your customer at best and leaving profits on the table at worst.  Your customer wants you to tell them if there are more products they need.  They want you to give them all the information available.  Whether it’s in the form of a paid product or a free bonus, they expect to get the full deal offered to them.

Think about it this way . . . .

Your customer is already listening, has already bought, is willing to listen more, and possible buy more if presented in the right way.  After your customer hits the “buy it now” button, don’t think they have suddenly stopped paying attention.  In fact, you probably have their attention at this moment more than at any other time!

Always offer more!

We all want more!  Right?  Your customer is already willing and able to purchase.  You are letting them know of other opportunities they might have missed.  End of story.

Now, you know what it’s all about.

Go, start offering more!

Peace,

-Martha

 The Art of Up Selling

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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