The Adventure Called Online Marketing

by Martha Giffen

Most people like an adventure.  It’s fun to veer off the beaten path!

One of the best parts about being an online marketer are the twists and turns and the no-two-days-are-exactly-alike factor.  Entrepreneurs usually become entrepreneurs for that very reason.  We hear a little different drum.  Feel choked if we have to conform to too many rules.

Entrepreneurs like to make their own rules!

This is great for creativity.  As an entrepreneur, you are free to create and market as you please.  On the other hand, sometimes you may get more of an adventure than you bargained for if you’re not consistent about certain routines.    And that adventure is not fun.

It’s called the “There’s No Money In My Business Bank Account” adventure!  You will be encountering that if you veer off course too far.  Let me show you an example from my own unique marketing life. Yes, we’ll use today!

Let’s take a walk through my morning. . . .

After I had my quiet time, I started checking my messages on my phone.  I already had a text from a friend regarding Unseminar8 that’s coming up next weekend.  I also had a text related to a product I am involved with.  I quickly answered those and then moved on to my e-mail.

There was a request for a phone conversation from another marketer, a request for me to finish something to send to my webmaster, and some other odds and ends.

I accepted the phone conversation immediately (because it was in reference to a product promotion) and of course, it took longer than  anticipated.   Once finished, I began the other requested task.  At that point, someone texted me about another opportunity and I stopped to read.  (You will find, as you stay in this business,that opportunities will come at you a mile a minute!)

Are you seeing a pattern here?

Focus gets lost as the adventure seems more exciting.  Long story short, things get going and if you are not careful, the whole day is gone and guess what?  You haven’t done the very things that keep your business running.  Like blogging.  Or e-mailing your list.  Or promoting a product.

I love what I do.  The ever-expanding opportunities, ideas, and technology changes are exciting.  That’s the adventure part.  However, if I let myself get caught up in that aspect of the business every day, there would be no business!

Make sense?

Adventures are fun and this business is one.  But what makes adventures stand out is their contrast to the everyday routine.  If you take the morning, or afternoon, or even the whole day to play in the adventure, it’s OK.  On occasion.  But, rather quickly, you have to get back to the routine.  Because, like it or not, that’s where the real profits are!



 The Adventure Called Online Marketing

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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