Do you want a blogging audience that keeps coming back?
Of course, you say. Who doesn’t?
OK, let’s get into the heart of what you need to know to keep those readers coming back for more. And more.
5 Surprising Secrets!
- First, who the heck IS your audience? Does this question come as a surprise? You’d be astonished at the people who are just writing to hear their fingers click. Oh, they don’t know that but, the fact is, without a clearly defined idea of who you’re blogging to, chances are, you’re missing your audience. In my case, I help new online marketers. Do you think it would help to know if they are baby boomers, possibly on a tight budget, and new to the tech world? How about if they are retiring from the corporate world, are tech savvy, and have deep pockets?
- Second, what do they want? People have landed on your blog because you can help them in some way. You feel their pain, had the same problems and have lived to tell about it. Know what it is they are looking for and you’ll hit a home run every time!
- Third, do you solve their problem? Do you offer products or services that can actually help or are you all talk? Nobody wants empty advice. Have products or services available that bring real solutions for your readers. That’s what it’s all about!
- Fourth, do you invite conversation? Think about it. Do you want to read a preachy blog? Of course not! You want to be brought into the conversation. So do your readers. Simply invite them along on your own journey where they can see a relevance to their own lives and let them know you want conversation. Make it easy to comment, connect on social media, and through e-mails.
- Fifth, be willing to listen. Sometimes you just have to be quiet. Shut up and let them tell you why they like you, your blog, and your products. Or why not
The best readers are your loyal readers. They keep coming back for more. There’s a reason for that. You know your audience!
The secret to that? It’s all about them. (Actually, this whole blog could have been summed up in that one sentence!)
If your blog is not pulling in readers, get started today making some changes. Then, go out there and connect with your audience!