5 Secrets Smart Bloggers Know

by Martha Giffen

Ever wonder why some bloggers have a truckload of comments, tweets and likes? Why their readerships is always on the rise?

Think they are just smarter?

Probably not,  but they do blog smart!

Here’s 5 Secrets Smart Bloggers Know (and you should too!):

  1. Keep it simple. That means words, paragraphs, and total length of your post.  Leave your five (or more) syllable words at home, keep your paragraphs no more than 4 or 5 lines and your post a condensed version of what was originally in your brain.
  2. Make your post “skim friendly.” Of course, you want everybody to read every single word, but guess what?  The skimmers don’t and won’t!  Highlight your main points for them.
  3. Humor them. That would be your readers.  Unless you are writing a dry, technical blog, come ON!  People like to be entertained even as they are absorbing your excellent content!
  4. Sex sells! OK, this was to add the humor so you could see that #3 above works!  No, I don’t sell sex on my blog or anywhere else and I’m not recommending you do either.  Awake now?
  5. Routinely recommend. Other posts, other people, great products, free stuff, new features, appropriate sites, fun links — you name it.  Be a giver!
  6. Be accessible. (this one is keeping me honest since the sex tip was really a no-tip!) Respond to your comments and e-mails.  I know sometimes this can be a daunting task but I assure you, the best bloggers do it.  With a smile!

Now, you know what the smart bloggers are doing. . . . .

Go, be smart!



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 5 Secrets Smart Bloggers Know

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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