Here are 5 fatal social media mistakes you can’t afford to make:
- Constantly posting promotions. We’ve all seen it and it’s not pretty. Yes, you have something to promote and you need to, but do NOT do it all day long every day. Doesn’t work.
- Broadcasting instead of engaging. When I see this, I always think of people who talk to themselves! Just a constant chatter of what’s happening in their world with no hope of engagement. I call them the “look-at-me” people. We see you. Problem is, you’re not saying anything to us, not interested in us, and we tend to ignore. Connecting is the name of the game.
- Ignoring comments. Whether they show up on your blog, your Facebook page, or your Twitter stream, if people say something to you, respond! It’s the beginning of the know, like, and trust and leads to what you want. More business.
- Watching quantity instead of quality. Yes, numbers are important, but if you have a gazillion Twitter followers but not one of them is a prospect or customer, what’s the point? I have actually talked with folks who think their high number of Facebook page followers means they have a lucrative business. Really? Think again.
- Trying to be all things to all people. Social media is an awesome avenue to engage, but if you are trying to be on all the sites at once, I have to ask if that’s really working. Find out where your customers hang out. Go there. Have a BIG presence there.
Using social media is critical to your business. Make it work for you. The bottom line is, social media is about connecting and networking. It’s that simple. Work smart!