PinExt Motivation for the Work At Home Entrepreneur

bigstock Yes You Can 40824937 300x200 Motivation for the Work At Home EntrepreneurIt’s not always easy.  Being an entrepreneur working from home.

In fact, it can be downright lonely, frustrating, and full of distractions.

One of the problems seems to be motivation.  Or lack of.  What to do when you are stuck having to motivate yourself?

Recently, entrepreneur powerhouse and Maverick owner Mark Cuban talked to Bloomberg BusinessWeek about self-motivation and here’s what he said:

In the 70′s, I’d drive around and look at the big houses for motivation, trying to get fired up, knowing that if I worked hard enough, I would get there.”

How does that sound?  Is there something you want that keeps you moving forward in your home biz?  What motivates YOU?

That’s really the stepping off place.  When you determine what fires you up, you will have half the battle fought.  If it’s more free time, more money, college educations for your kids, etc. try keeping it in the forefront of your mind.  If you have to take a drive around town every now and then, so be it.

For me, it’s simple.

I like freedom.

I don’t want to commute, don’t want a boss, don’t want an 8 to 5, just really want to create my own world in my own way.  That includes having a home based business.

For me, that’s motivation in itself.  However, I also have techniques in place to keep me moving.  Some of these might benefit you too!

  • Timers – I don’t know about you, but knowing I only have SO much time to get a task done makes it a whole lot easier to actually sit down and do it.  And, it’s sort of a fun game.
  • Deadlines – Love ‘em or hate ‘em, they work like a charm.  Give yourself deadlines to complete projects and see if that doesn’t help. Of course, your clients can also dictate those deadlines.  Those always work, right?
  • Written down goals – This probably should have been number one, but sometimes people have seen this tip so much, they don’t even notice it.  THIS IS THE BEST MOTIVATOR!  Seriously, part of the downfall of any business is not having concrete goals.  If you don’t know where you’re going. . . well, you know the rest. The only way to get ahead is to have a goal. Period. If yours aren’t written down, go do it NOW. It’s more than worth your time.
  • Have you own work area – I know.  Sometimes it’s not feasible to have a whole room for your office, but DO take the time to carve out your space for a desk, your computer, supplies and a big “Do Not Disturb” sign for when you are working.
  • Accountability – Because working from home has it’s own set of unique problems, lining up some form of accountability can be a great idea.  I personally use two mastermind groups for this. The calls are brief, we stay on point, and it adds a layer of motivation that makes me productive.  To find your own group, simply ask other work-at-homes if they are open to the idea. Just make sure they ARE serious about their business and don’t see it as a way to socialize.  It’s not.
  • Hire a coach/mentor – This has been my “secret sauce” since I opened the doors to my online biz in 2008.  Believe me, there’s nothing like knowing you are having a coaching call to set a fire under your activities!  Even though I eventually became a coach myself, I still always have “my” coach in the wings.  It just makes sense.

Motivation isn’t always easy, but it is necessary.  The good news is that if you truly love what you do, working at home can bring you much joy and creating your own business brings a wonderful sense of accomplishment and excitement.

Now, go out there and get motivated!

Peace,

-Martha

 Motivation for the Work At Home Entrepreneur

Martha

Martha Giffen is a speaker, consultant, and best-selling author of "Be Social Be Rich." She coaches biz owners on how to reach more customers in less time, and dishes it all out with a warm southern flare!

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PinExt 3 Simple Ways To Increase Website Traffic

bigstock shiny icon with the word Go 44047333 300x297 3 Simple Ways To Increase Website TrafficWho else wants more traffic to their website?

No matter what type of site you operate, it seems everyone is always looking for clever ways to increase website traffic.

I guess the better question would be, “Is there such a thing as too much website traffic?”

 

While you can purchase traffic, I’m of the old-school thought that if we put out consistent great content, people will take notice.

Yes and no.

While you can get plenty of readers without spending money on ads, etc., it does take time.  In my opinion though, it’s well worth it because the people that land on your site actually come because they want to and more than likely, you are offering content they are looking for.

Here’s a few sure-fire ways to increase your blog traffic:

  • Update your blog regularly with fresh content.  This seems like a no-brainer, but the key word here is “regularly.”  You must be consistent.  If folks drop by too many times, and there’s nothing new to see, they won’t be back!
  • Visit other blogs.  This may sound like a strange one, but making yourself a regular on blogs that are in complimentary niches, increases the likelihood that you will lead folks back to your playground.  I’m talking about blog commenting here.  (bonus tip:  leaving comments like, “Great post, thanks for sharing” don’t cut it — add to the conversation with some real value!)
  • Market, market, and then market some more!  Driving traffic to your website takes a plan.  You have to make sure your audience knows where to find you.  Do that with social media, ezines, articles, guest blogging, networking, etc.  You get the picture.  Use all marketing tools at your disposal!  Here’s the deal.  Nobody’s going to toot your horn for you.  YOU are responsible for letting folks know you’ve got something exciting for them to see!

Everybody wants traffic to their site.  The problem is, many aren’t willing to do the work that’s required.  Buckle down, find different ways that work for you, and get it done!

Happy driving!

-Peace,

-Martha

 3 Simple Ways To Increase Website Traffic

Martha

Martha Giffen is a speaker, consultant, and best-selling author of "Be Social Be Rich." She coaches biz owners on how to reach more customers in less time, and dishes it all out with a warm southern flare!

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PinExt What Is Content Marketing and Why Does It Matter?

bigstock Content Flow Chart Blackboard 43995094 300x200 What Is Content Marketing and Why Does It Matter?Content Marketing.

If you haven’t heard the term yet, hang on.  You will.

It’s the current buzz word that, according to the Wikipedia definition is:  “Any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.”

So, let’s talk about the two parts.

Creation and sharing.

Creation is pretty simple, right? You write a blog post, record a video, do a webinar, write an e-book, etc.  I won’t get into the quality of your content in this post.  That goes without saying.  Make it great.  Or, if it isn’t quite great, make it really, really good!

Now for the sharing part.

This is where many get confused.

Ok, the blog post is written, it’s compelling information, but guess what?  You have to market it.

Yikes!

That’s right. Having stellar content alone means nothing. It won’t bring readers to your site, it won’t put customers in your funnel, and it sure as heck won’t be a lead generator to any income.

You have to promote your content.  You have to get those links out on the web just like you would an online product launch.

It makes sense.

If folks don’t know about your content, or know where to find it, they won’t be clicking to read or watch.  You have to learn how to point your target audience in the right direction.

A few ideas . . .

  • Post on social media platforms. Not just the link.  You need to tell people WHY they want to click on. A little intro is good.  I know.  Twitter can sometimes be a challenge.  If you have a jazzy title (and you should), that may be all it takes on that platform. (Need headline help? Here ya go! The Art of Writing an Irresistible Headline)
  • Pin to Pinterest.  People are flocking to this site by the thousands. Be sure you have some kind of image to share with your content.  It’s a great source for your marketing efforts.
  • Join content “distribution” sites.  These are places that others looking for your content information will willingly share your fabulous content. My favorite is Social Buzz Club.  Another good one is Triberr.

Are you starting to get the picture?  Online marketing is online marketing.  Content marketing simply means finding ways to bring people to your content.

You get the picture.

Now, go out there, create content that is worth reading and get busy implementing a marketing strategy!

Peace,

-Martha

p.s.  If you need help with that strategy, let’s talk!

 

 What Is Content Marketing and Why Does It Matter?

Martha

Martha Giffen is a speaker, consultant, and best-selling author of "Be Social Be Rich." She coaches biz owners on how to reach more customers in less time, and dishes it all out with a warm southern flare!

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