PinExt How to Get Started Using Twitter for Business

bigstock twitter icon 59068679 300x300 How to Get Started Using Twitter for BusinessSo you want to get started using Twitter for your business.

Great idea, because Twitter now has over 500 million users and many of those are your potential customers.

One of the first things to consider is why you want to use Twitter.

Know what you are trying to do and what results you are looking for.  Here are a few reasons that might make sense:

  • Build your brand
  • Generate leads
  • Promote products and services
  • Connect with others in your industry
  • Share articles, blogs, news, ideas, etc.
  • Become the “go-to” person in your field

Once you have honed in on your mission, the next step is strategy.  No matter what your “why” is for using Twitter, always remember that social media is about communication.

Twitter communication can be either direct or indirect.

When you are tweeting, retweeting, sending out content, etc. you are indirectly communicating.  The same goes for your profile.  Yes, your profile IS a way of communicating.  You are letting people know what you look like, what you do, how you help THEM, and where they can get in touch with you.  Very indirect, but very effective!

Of course, if you are tweeting with someone (having a conversation), participating in Tweet Chats, or using direct messaging, you are directly communicating with people. 

This all adds up to a nice communication combination that leads to business growth.

The important thing to remember about Twitter is to make the splash you want, you have to be seen, followed, and listened to.

That’s where your strategy comes into play.  You must decide the frequency of content, how often you are going to show up “live and in person,” who to follow, who to retweet, who will retweet you, which keywords you need to hashtag, etc.

The secret to getting noticed?

Headlines.

You simply must take the time to use keywords in your headlines, make them interesting (questions work great, so do lists and how-to’s) in order to be compelling enough to pick up followers.  It’s not difficult, but it does take some thought.  The beauty of it all?  When you find something that works, use it. Again and again.

Twitter is a fantastic site to connect with prospects, find new clients, and grow your tribe.  Simply make a plan, be consistent, and just DO IT!

Need more?  Pick up your free copy of my special report, Best Tweet Tips and you’ll be on your way!

Happy Tweeting!

-Martha

 How to Get Started Using Twitter for Business

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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PinExt Quick and Easy Ways to Use Social Media

bigstock a blue alarm clock on a white 46652533 300x200 Quick and Easy Ways to Use Social Media Everyone wants Social Media to be quick and easy. 

The problem is, people tend to lose track of time, and before you know it, valuable time has been gobbled up!

Let’s put an END to that!

Here are several of my favorite quick and easy ways to use social media that work:

  • Upload a photo. This one takes a few seconds.  The key here is to make it interesting and relevant.  Photos draw the eye to your status AND help pull people into your story.  You see, stories are what make people continue to follow you.  Tell yours.  (Tip: Don’t forget to give photo credit if it’s not your own)
  • Reply, comment, and Retweet on Twitter.  I’m talking about paying attention to the people already following you.  Give them some ATTENTION.  Do you want people to tweet YOUR content?  Then apply the golden rule.  It takes very little time and the benefits are many.
  • Comment, like, and share on Facebook.  Great conversations start with one comment.  Be free with yours.  (Tip: don’t stay there all day conversing, quick and to the point work.)  Again, be willing to share.  Others will gladly return the favor.
  • Update your status. I’m talkin’ be consistent.  Update daily and remember, it doesn’t have to be with a clever comment.  You are free to put a blog post, relevant article, photo, or promotion.  But, here’s the deal.  Don’t post any of those things without SAYING SOMETHING about WHY you are posting it.  Asking a question about it will usually elicit a response.
  • Make connections! If you don’t read anything else in this post, this is the one to take to the bank.  Reach out.  To your followers, others in your niche, people you want to know.  Acknowledge them and tell them WHY you want to connect.  That’s usually enough to the conversation going.  (Extra points: Say hello to five new people every day.  Make it a point to increase your connection pool.)
  • Utilize the groups.  Facebook, LinkedIn, and Google+ shine in this area.  Simply add value to conversations already taking place.  Don’t promote, just be willing to add your two cents that increases the value of the stream.  You will soon have people following you (and buying your products and/or services) because of your expertise!

I know what you’re thinking.  That’s quite a list.

However, once you make social media a focused habit (3 times a day for 15 minutes), you will find it’s not such a time guzzler but has become your best friend.

I’ve simplified it here for a reason.

There’s waaaay too much overwhelm in the social media space when it comes to using it for your business.  Stop it, I say.  Make a daily plan and follow it consistently.  That’s the bottom line.

If you need help with that plan, you know who to call icon smile Quick and Easy Ways to Use Social Media

Peace,

-Martha

 Quick and Easy Ways to Use Social Media

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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PinExt Three Proven Ways To Improve Your Business

bigstock Best Practice on Dark Digital 57101078 300x225 Three Proven Ways To Improve Your BusinessWe are all looking for ways to improve our business, right?

Being our own boss comes with lots of freedom and many times, (especially for the work-at-homes) the day ends with lots of busy-ness accomplished but no real financial results to show for it.

Believe me, I know that even a pile of dirty laundry can look enticing when procrastination shows up during a big project.  Or Facebook chatter can seem more interesting than focusing on your latest money-maker.  I get that.

So . . . . If you are NOT a member of that elite group of business owners that can stay motivated no matter what and  achieve their goals so quickly they are setting more as we speak, this post is for you!

How to become an over-achiever and get stuff done!

These are the three distinct techniques I use and have proven over and over to work for me.  Disclaimer: My results are just that.  My results.  Yours may vary and be BIGGER than mine!

  • Hire a coach.  I did this from day one, even before I had a website.  The investment has always paid off.  In fact, I have changed coaches three times, as my business has grown and evolved!  How to find the right one for you?  Find someone who is actually doing what you want to do, is successful at it, and offers coaching.  Be sure they resonate with you and just DO IT!  
  • Join a mastermind group.  This little gem is my secret weapon.  We meet virtually (Google hangouts) once a week to state intentions, share resources and motivate each other.  If you aren’t sure how to find one, start your own.  Simply find three to four like-minded biz owners who are truly interested in building their businesses, agree on the time to meet, and get going!
  • Have an accountability partner.  This is different from the mastermind group in that it’s one-on-one with only one person.  Every week, we share briefly our weekly goals, (especially financial) and hold each other accountable to getting it accomplished.  It’s amazing how having to answer to someone else will light a fire under your tush!

SIDENOTE:  Neither the mastermind nor the accountability call is chit-chatty.  They are strictly for goals and accountability.  If either turns into a non-productive time sucker, move on.

Now, you know what works for my business.  Go out there and make something happen in yours!

-Martha

p.s.  If you want to discuss any of these techniques with me further, simply shoot me an email:  martha@marthagiffen.com

 

 

 Three Proven Ways To Improve Your Business

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

More Posts - Website

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